The best brands enroll people in their vision for betterment. If your message resonates with your receiver, they’re enrolled - whether as a potential buyer or as a brand loyalist. The trick is to keep that messaging cohesive, clear and consistent, with a relatable vision.
Whether you’re converting website visitors to leads, leads to MQLs, prospects to customers, etc., the more relevant the user experience and content journey is for each of these users, the more likely they are to convert. We’ll get to know your prospects intimately so we can provide them with a tailored content flow that will keep them intrigued and engaged.
Brands need strategy in order to plan ahead. It makes future company decisions easier if you have these brand positioning and messaging guidelines established. Otherwise, every time you need to create a new campaign or prepare for a conference, you’ll begin at square one. A centralized brand guide is critical to enrolling your team, your customer base and your prospects.